Design makes project stand out 'Why buy here?' rules the choices that were made
Project: Station Square
What: 1,802 condominiums in five towers. Phase 1: 269 homes
Where: #115 - 4600 Kingsway at McKay Avenue, Burnaby (sales centre)
Residence sizes: Studio, one-bedroom, one-bedroom + den, two-bedrooms, two-bedrooms + den; 476 - 1,382 sq. ft.
Price: For information on pricing and availability, call the sales centre at 604438-1113
Developer: Anthem Properties and Beedie Living
For any interior designer, creating display suites for the massive Station Square development might have spelled one thing: high pressure.
Station Square, the retail and commercial centre neighbouring Burnaby's Metrotown, will soon be reformed into a vibrant community of condominium towers with retailers lining outdoor space filled with public art, urban bike trails, wide sidewalks and rain gardens.
The project by Anthem Properties and Beedie Living is one of many developments to offer suites in the bustling Metrotown, a popular spot among investors. So how to stand out?
Ever the professional, Cheryl Broadhead took a calm, methodical approach, framing the challenge into a question.
"It's the 'why buy here?' factor," says Broad-head, a principal with partner Ada Bonini in BYU (Bob's Your Uncle) Design.
The 'why buy here?' factor is the tipping point - the one thing that sends a buyer to a suite at Station Square, as opposed to its neighbours around the Kingsway corridor.
"There are a lot of buildings going up and the pressure is on to design something that sets this building apart."
Broadhead and her team found the answer by zeroing in on two important aspects of condo living: the kitchen - vital for its practical uses and as the hub of the social life - and storage.
There's ample space in several closets and drawers, including one tucked under the range; two deep drawers below the bathroom vanity and the shelves and cupboards built into the side of the kitchen island.
"One of the main points made when we receive feedback on condominium living is that there is not enough storage," Broad-head says.
"For the interiors at Station Square, the kitchen was the focus and is the key to what sets these homes apart."
The island, a standout in the open-concept living space and inspired by European design, elevates the dining and cooking-prep area.
"We were inspired by an Italian line of kitchens that use interesting design features to make a statement, while creating extra storage and function. They are the definitely focal point of the interiors."
Elsewhere in the display suites, BYU Design shows the effect that can be made with simple contrasts. Furnishings, floors and cabinets strike a balance with dark and light elements. In the kitchen white lacquer cabinet doors and white glass on the upper cabinets in the kitchen keep a light consistent line.
Considering BYU Design had to work with not the usual one, but two respected developers, Broadhead was relieved to find how smoothly the whole process went - thanks to the range of expertise at Beedie Living and Anthem Properties, she says.
"The breadth of experience and knowledge of the people involved was fantastic.
It was interesting to hear the different feedback and perspectives ... the process produced an end result we are all very excited about."
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